PHE suggested that more research is needed to be carried out on IQOS in order to make a fairer comparison. In a report published March 2018, British government agency Public Health England (PHE) found that while heated tobacco products are likely to have lower levels of harmful compounds compared to cigarette smoke, the “limited evidence” currently available suggests that are more harmful than e-cigarettes. “At the end of the day, the ambition we have is to replace cigarettes as soon as possible, with better alternatives for the people who continue smoking.”
“So I don’t think that will have any impact on public health or the health of people. “If we stop selling cigarettes, some else is going to sell them because people buy them,” Andre Calantzopoulos, CEO of Phillip Morris International, told Sky News. It claims the product can potentially reduce the number of noxious chemicals found in cigarette smoke by 95 percent, although research is still being conducted. The company is currently focusing on IQOS, a device that heats tobacco rather than burning it.
The New York-based multibillion-dollar company announced that they’ve chosen to do “something really big” by moving away from cigarette production and placing emphasis on electronic substitutes instead. Philip Morris International, the tobacco giant behind Marlboro and other leading brands, is hoping to phase out manufacturing cigarettes entirely and move into smoke-free products only.
0 kommentar(er)
